Bianca Dumitrașcu27 lucrări
I am a Bucharest based designer specialized in branding and typography.After graduating from the University of Arts Bucharest, I developed my interest in branding. It all started by becoming a Junior Brand Designer for BrandTailors.
In 2012 I began a relationship with advertising working as an Art Director in agencies such as Ogilvy, TBWA and Leo Burnett.
In the past 2 years my main focus was lettering, calligraphy and typography.
For me, the alphabet opens a world of sensuality, emotions and powerful stories impregnated with sex appeal.
For the second edition of “36 days of type”, I played with the alphabet in a visual dialogue between my passion for letters and eroticism.
Why my exclusive attention for the feminine body?
Because it rises lust, it is mysterious, exciting and communicates in surprising non-verbal manners.